Branding

We work with you to develop a written document that establishes your purpose, vision, mission, core values, and your goals.  A brand guide helps to maintain brand consistency, ensures brand quality and encourages you to make business decisions in line with your brand.

We work with you to help you understand what elements of your brand will visually symbolize what your brand stands for.  A good logo is the cornerstone of a strong brand.  It helps customers understand who you are, what you do and what you value.

We work with you to develop your customer persona and provide a  demographic profile of your target customers.  It encompasses their likely buying behaviors, socio-economic profile, education, and digital profile.  This makes sure you are marketing toward the right customers in the right way.

We work with you to capture your brand style in a document that guides internal and external teams to manage creative consistency.   This includes, fonts, logo use, brand color, and imagery.