Develop an excellent understanding of the corporate or product brand, through meetings and research. Writing website content that is targeted to the right customers. Using a select and highly targeted list of keywords, ensuring digital content best practices for SEO.
Blogs are written to align consistently with the brand voice and are written to provide information for the different phases of the customer journey. We can guide our clients to determine if a blog’s intention will be inspirational, factual, aspirational, knowledgeable, but always well-researched and aligned with the brand personality.
Review your current content and do an assessment based on your brand guideline and make recommendations to improve, update, or expand the content.
SEO (search engine optimization) is essential for any business. Your digital footprint has a lot of competition and SEO is the best way for businesses to compete. Ranking on the first page of a search is essential.